Finding reliable Marketing Automation software shouldn't require hours of research. AppsInsight ranks leading options using expert evaluations, customer feedback and feature comparisons.
Start with the top-ranked apps, then refine by pricing, platform and features.
Sprout Social leads our Marketing Automation rankings for most teams. Consider Sprinklr if you need a strong alternative with a different pricing or workflow fit.
| Feature | Sprout Social | Sprinklr | Metricool | Syllaby | Robynn |
|---|---|---|---|---|---|
| Editor rating | 5.0 | 4.0 | 5.0 | 5.0 | 5.0 |
| Pricing | Paid Subscription | — | Free plan | Paid Subscription | Free+Paid |
| Starting price | $199 | — | Free | 49 | Free |
| Free plan | Included | No | Included | Included | Included |
| Platforms | Web app, iOS (iPhone & iPad), Android, macOS, Windows | Web app, iOS (iPhone & iPad), Android, macOS, Windows, Linux | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android | Web app |
Transparent criteria and editorial standards behind every score in this guide.
We evaluate Marketing Automation software on features, ease of use, value for money, integrations, and real user feedback. Apps are ranked by AppsInsight Score within this guide, with editorial adjustments when hands-on testing reveals a clear winner for this use case or audience.
Quick answers about the best Marketing Automation options.
Our editors currently rank Sprout Social #1 among Marketing Automation software based on AppsInsight Score, features, pricing, and user feedback. See the full ranked list on this page for alternatives.
Many Marketing Automation software include free plans or trials. Use the pricing filter on this page to browse free and freemium options.
We evaluate Marketing Automation software on features, ease of use, value for money, integrations, and real user feedback. Apps are ranked by AppsInsight Score within this guide, with editorial adjustments when hands-on testing reveals a clear winner for this use case or audience.
Plan, publish, analyze, and reply from one social media dashboard. Metricool is a social media management tool for planning, publishing, reporting, and inbox work in one place.
AI-powered social intelligence for teams that manage publishing, engagement, and analytics. Sprout Social is a social media management platform for teams that need publishing, engagement, analytics, and listening in one place.
AI-native Unified-CXM for customer messaging, service, social, and insights Sprinklr is an AI-native customer messaging and CX platform for large teams that need service, social, insights, and marketing in one place.
Websites that improve and heal with self-learning Robynn is a marketing automation platform for teams that want their site and campaigns to keep improving without constant manual work.
AI dictation that cleans up speech in any app
All-in-one workspace for notes, docs, and projects
Team communication hub with channels and integrations
Collaborative interface design in the browser
AI dictation that cleans up speech in any app
Plan, publish, analyze, and reply from one social media dashboard.
AI-powered social intelligence for teams that manage publishing, engagement, and analytics.
Mobile-first website builder for quick personal sites and blogs
AI meeting notes with searchable transcripts and workflow handoff
AI notetaker for teams that turns meetings into usable context
