Best Marketing Automation Tool
What is Zapier?
Connect apps and automate workflows without code Zapier links 6,000+ apps with triggers and actions so you can automate lead routing, notifications, and data sync in minutes.
Our verdict
When you need glue between SaaS tools, Zapier is still the fastest path from idea to automated workflow.
Full review
Zapier links 6,000+ apps with triggers and actions so you can automate lead routing, notifications, and data sync in minutes.
Who it's for
Best for
- Ops teams
- marketers
- solo founders
At a glance
| Pricing | Free+Paid |
|---|---|
| Starting price | From $29.99/mo |
| Free plan | Yes |
| Free trial | No |
| Platforms | Web app |
| API | No |
| Company | Zapier |
| Apps Insight Score | 46/100 |
Why this app scored 46/100
Editorial Review 25/30
- Product quality 10/10 10/10
- Ease of use 4/5 4/5
- Feature depth 5/5 5/5
- Innovation 3/5 3/5
- Value for money 1/3 1/3
- Recommendation confidence 2/2 2/2
Trust & Verification 16/25
- AppsInsight badge installed Badge verified 15/15
- HTTPS website HTTPS 1/1
- Business support email Missing 0/1
- Privacy policy published Missing 0/2
- Terms of service published Missing 0/1
- Security certifications None listed 0/2
- Knowledge base / help center Missing 0/2
- Social profiles linked 0 profiles linked 0/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 4/20
- Detailed description 19 words 0/3
- Screenshots 2 screenshots 1/3
- Demo video No demo video 0/2
- FAQ 2 items 0/2
- Feature list 0 items 0/2
- Pricing published Starting price listed 2/3
- Pros & cons Pros & cons listed 1/1
- Integrations 2 integrations 0/2
- API available No 0/1
- Company details 1 of 3 details filled 0/1
Freshness 1/5
- Listing recently updated Updated 37 days ago 1/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Integrations
Built for
Industry
SaaS & technology
Industry
Marketing & agencies
How Zapier compares
| Feature | Zapier | Robynn | Post Planner | Vmaker |
|---|---|---|---|---|
| Rating | 4.6 / 5 | 5.0 / 5 | 4.0 / 5 | 4.0 / 5 |
| Pricing | Free+Paid | Free+Paid | Free plan | Free+Paid |
| Starting price | From $29.99/mo | Free | Free | — |
| Free plan | Included | Included | Included | Included |
| Free trial | No | No | No | No |
| Platforms | Web app | Web app | Web app, iOS (iPhone & iPad), Android | Web app |
| Best for | Ops teams, marketers, solo founders | SaaS marketing teams, marketing agencies, growth teams, ABM teams, founders managing website conversion | Small businesses, solo creators, marketing agencies | YouTubers, social media creators, marketers, L&D teams, internal communications teams, businesses repurposing webinars and podcasts |
Pricing
Free planPaid from $29.99/mo
Pros & Cons
Pros
- Huge integration catalog
- Easy for non-developers
- Multi-step Zaps and paths
Cons
- Task limits on lower tiers
- Complex logic needs careful testing
- Can become expensive at scale
Screenshots & media
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Frequently asked questions
What is Zapier?
Zapier links 6,000+ apps with triggers and actions so you can automate lead routing, notifications, and data sync in minutes.
Who is Zapier best for?
Ops teams, marketers, solo founders