Great Social Media Management Tool
Metricool
Plan, publish, analyze, and reply from one social media dashboard.
Free plan
- Web app
- iOS (iPhone & iPad)
- Android
What is Blotato?
Unified API + MCP to post, schedule, reply, and track analytics across 9+ social platforms. Blotato is a social media publishing platform built for the AI-agent era.
Full review
Blotato is a social media publishing platform built for the AI-agent era. Instead of a dashboard you click through, it exposes every capability – creating posts, scheduling, replying to comments, managing DMs, and pulling analytics – as an API and MCP server that ChatGPT, Claude, or any custom agent can call directly.
One create_post call publishes natively to nine platforms: X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky, and Pinterest. There are no per-platform SDKs to maintain and no OAuth apps waiting on approval. Scheduling works the same way: post immediately, at a set time, or let your agent claim the next open slot in a recurring weekly queue.
The content tooling is built in rather than bolted on. Plans include AI writing, image generation, video generation, and ElevenLabs voiceovers, plus a library of viral post templates. Comment and DM automations handle the classic keyword funnel – someone
Blotato is a social media publishing platform built for the AI-agent era. Instead of a dashboard you click through, it exposes every capability – creating posts, scheduling, replying to comments, managing DMs, and pulling analytics – as an API and MCP server that ChatGPT, Claude, or any custom agent can call directly.
One create_post call publishes natively to nine platforms: X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky, and Pinterest. There are no per-platform SDKs to maintain and no OAuth apps waiting on approval. Scheduling works the same way: post immediately, at a set time, or let your agent claim the next open slot in a recurring weekly queue.
The content tooling is built in rather than bolted on. Plans include AI writing, image generation, video generation, and ElevenLabs voiceovers, plus a library of viral post templates. Comment and DM automations handle the classic keyword funnel – someone comments “price”, they get a DM with your link – with analytics on what fired, completed, or failed.
Blotato was founded in 2024 by Sabrina Ramonov (Forbes 30 Under 30; previously sold her AI startup Qurious.io to Pegasystems) and is bootstrapped. Pricing is flat with unlimited posts: Starter at $29/mo for 20 accounts, Creator at $97/mo for 40, and Agency at $499/mo for teams running multiple brands. Every plan starts with a 7-day free trial. The trade-offs: there is no free tier, AI media generation is metered by monthly credits, and as a 2024 launch its ecosystem is younger than established schedulers.
For developers, official n8n and Make nodes, a REST API, and SDKs make it practical to wire Blotato into an existing automation stack in an afternoon.
Who it's for
Best for
- Content creators
- Solopreneurs
- Marketing agencies
- Small businesses
- Social media managers
- Developers building AI agents
At a glance
| Pricing | Paid Subscription |
|---|---|
| Starting price | $29 |
| Free plan | No |
| Free trial | Yes |
| Pricing page | View pricing |
| Platforms | Web app |
| API | Yes |
| Company | Blotato |
| Apps Insight Score | 61/100 |
Why this app scored 61/100
Editorial Review 30/30
- Product quality 10/10 10/10
- Ease of use 5/5 5/5
- Feature depth 5/5 5/5
- Innovation 5/5 5/5
- Value for money 3/3 3/3
- Recommendation confidence 2/2 2/2
Trust & Verification 17/25
- AppsInsight badge installed Badge verified 15/15
- HTTPS website HTTPS 1/1
- Business support email Missing 0/1
- Privacy policy published Missing 0/2
- Terms of service published Missing 0/1
- Security certifications None listed 0/2
- Knowledge base / help center Missing 0/2
- Social profiles linked 2 profiles linked 1/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 11/20
- Detailed description 273 words 2/3
- Screenshots 1 screenshot 1/3
- Demo video No demo video 0/2
- FAQ 3 items 1/2
- Feature list 6 items 1/2
- Pricing published Plan tiers published 3/3
- Pros & cons Pros & cons listed 1/1
- Integrations 4 integrations 1/2
- API available Yes 1/1
- Company details 2 of 3 details filled 0/1
Freshness 3/5
- Listing recently updated Updated 0 days ago 3/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Integrations
Built for
Use case
Marketing automation
Use case
Design & creative
Industry
SaaS & technology
Industry
Marketing & agencies
How Blotato compares
| Feature | Blotato | Metricool | VEED | ContentStudio |
|---|---|---|---|---|
| Rating | 5.0 / 5 | 5.0 / 5 | 4.5 / 5 | 5.0 / 5 |
| Pricing | Paid Subscription | Free plan | — | Paid Subscription |
| Starting price | $29 | Free | — | $ 19 |
| Free plan | Included | Included | No | Included |
| Free trial | Yes | No | No | No |
| Platforms | Web app | Web app, iOS (iPhone & iPad), Android | Web app | Web app, iOS (iPhone & iPad), Android |
| Best for | Content creators, Solopreneurs, Marketing agencies, Small businesses, Social media managers, Developers building AI agents | Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators | Creators, Social media marketers, Demand generation teams, SMB marketing teams, Agencies, Content producers | Agencies, marketing teams, solo creators, multi-brand social media managers, teams that need client approvals, businesses automating content workflows |
Blotato vs Metricool Blotato vs VEED Blotato vs ContentStudio
Key features
Publish to 9+ platforms from one API
One create_post call publishes natively to X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky, and Pinterest. No per-platform SDKs or OAuth apps to get approved.
AI content engine
AI writing, image generation, video generation, and ElevenLabs voiceovers built in, with proven viral templates and a database of viral posts for inspiration.
Smart scheduling and queues
Post now, at a set time, or let your agent grab the next open slot. Recurring weekly slots per platform and per account.
Comment and DM automation
Keyword triggers on comments or DMs send automated replies with links. Your agent reads any thread and replies or sends DMs without a human opening the app.
Unified analytics
Pull top posts by views and track performance across every connected account and platform from one place.
MCP server and no-code integrations
Every capability is callable as a tool from ChatGPT, Claude, or any AI agent, with official n8n and Make nodes plus a REST API and SDKs.
Key benefits
- One subscription replaces eight separate tools: publishing, scheduling, comments, DMs, visuals, and analytics all run in a single workflow.
- Flat pricing with unlimited posts and no per-seat fees, starting at $29/mo with 20 social accounts included.
- Built agent-first: every feature is callable from ChatGPT, Claude, or custom AI agents through the MCP server, so content pipelines can run end to end without manual work.
Pricing
Paid Subscription$29Free trial
Solo
Starter
$29/mo /mo
- Unlimited posts
- 20 social accounts
- 1
- 250 AI credits/mo
- AI writing
- images
- video and voices
- n8n and Make nodes. Annual billing saves ~17%.
Solo
Creator
$97/mo /mo
- Everything in Starter
- 5
- 000 AI credits/mo
- 40 social accounts
- faster video processing
- unlimited viral posts database
- automation troubleshooting support.
Team
Agency
$499/mo /mo
- Everything in Creator
- 28
- 000 AI credits/mo
- dedicated video processing
- dedicated support channel and automation troubleshooting.
Pros & Cons
Pros
- Publishes natively to 9+ platforms - one API covers X, LinkedIn, Instagram, TikTok, YouTube, Facebook, Threads, Bluesky, and Pinterest.
- Unlimited posts on flat pricing, with no per-post or per-seat fees - rare among social media schedulers.
- Agent-native design: the MCP server and REST API let ChatGPT, Claude, and n8n/Make workflows run the entire content pipeline.
- Built-in AI content generation (writing, images, video, voiceovers) so teams skip separate AI subscriptions.
Cons
- No free plan. Every tier is paid after the 7-day trial, starting at $29/mo.
- AI image and video generation is metered by monthly credits (1,250 on Starter), so heavy creators will need a higher tier.
- Launched in 2024, so its template library and third-party ecosystem are still smaller than established schedulers.
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Frequently asked questions
Which platforms does Blotato publish to?
Nine: X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky, and Pinterest, all through a single API call.
Is there a free trial?
Yes. Every plan includes a 7-day free trial. Paid plans start at $29/mo with unlimited posts and 20 social accounts included.
Can AI agents like ChatGPT and Claude use Blotato?
Yes. Blotato ships an MCP server and REST API so agents can create and schedule posts, reply to comments, manage DMs, and read analytics as callable tools. Official n8n and Make nodes are also available.