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Hootsuite vs ZenABM

A side-by-side comparison to help you choose.

It is a close call

Both apps score similarly — your choice depends on your priorities below.

Feature comparison

HootsuiteZenABM
Rating4.2 / 54.2 / 5
PricingPaid SubscriptionPaid Subscription
Starting price$99/user/mo billed annually$69/mo ($59/mo billed yearly)
Free planIncludedIncluded
Offers free trialYes (14 days)Yes (37 days)
PlatformsWeb app, iOS (iPhone & iPad), AndroidWeb app, API / SDK
Integrations—ChatGPT, Claude, Salesforce, HubSpot
Best forSocial media teams, agencies, organizations managing several accountsB2B marketing and growth teams running ABM on LinkedIn who want account-level engagement and attribution, and ABM or GTM agencies managing LinkedIn campaigns across multiple clients.
Founded2008—
CompanyHootsuiteZenABM LTD