Best Social Media Scheduler
Sprout Social
AI-powered social intelligence for teams that manage publishing, engagement, and analytics.
Paid Subscription$19930-day trial
- Web app
- iOS (iPhone & iPad)
- Android
- macOS
What is Simplified?
Create, approve and schedule social posts in one workspace Simplified combines social post creation, scheduling and approval in a workspace that also handles design, video, copy and campaign briefs.
Our verdict
Simplified is useful when a team wants to make posts and route them for approval in the same place it schedules them. The integrated design and writing tools reduce handoffs between creative work and publishing. Its public pricing page is internally inconsistent, however: visible plan cards and lower-page campaign descriptions differ. Check the exact plan and add-ons in the checkout before treating a published price as final.
Full review
Simplified combines social post creation, scheduling and approval in a workspace that also handles design, video, copy and campaign briefs. Its scheduler puts connected networks on one calendar, with queueing, cross-account reports and review steps before posts go live. The current pricing page also describes AI agents that produce social batches, email sequences or ad creative from a brief; these campaign credits are distinct from using the standalone tools. The site lists 7 social accounts and one seat on its Pro card, and 15 accounts and three seats on Business, with extra accounts and bulk scheduling listed as paid add-ons. Pricing details elsewhere on the same page use different plan names and figures, so buyers should confirm their checkout terms before relying on any advertised starting price.
Who it's for
Best for
- Small marketing teams
- agencies producing creative and social posts
- teams needing client approvals
Not ideal for
- Buyers needing unambiguous public pricing
- teams expecting bulk scheduling without an add-on
How we tested
Desk research only. Reviewed Simplified's official scheduler, pricing and help pages, and visually inspected the vendor's product imagery; no account, hands-on workflow, support test, or paid checkout. On September 29, 2026, the live pricing page's visible Pro/Business cards and its lower-page Starter copy and structured product data disagreed on plan names and prices. We therefore leave tier figures and starting price blank; confirm terms in the vendor checkout. Features and plan limits may change.
At a glance
| Pricing | Paid Subscription |
|---|---|
| Starting price | $79/mo |
| Free plan | No |
| Free trial | No |
| Pricing page | View pricing |
| Platforms | Web app, iOS (iPhone & iPad), Android |
| API | Yes |
| Apps Insight Score | 41/100 |
Why this app scored 41/100
Editorial Review 21/30
- Product quality 7/10 7/10
- Ease of use 4/5 4/5
- Feature depth 4/5 4/5
- Innovation 4/5 4/5
- Value for money 1/3 1/3
- Recommendation confidence 1/2 1/2
Trust & Verification 7/25
- AppsInsight badge installed Badge not installed 0/15
- HTTPS website HTTPS 1/1
- Business support email Missing 0/1
- Privacy policy published Provided 2/2
- Terms of service published Provided 1/1
- Security certifications None listed 0/2
- Knowledge base / help center Provided 2/2
- Social profiles linked 5 profiles linked 1/1
Community 0/20
- Verified reviews & rating 0 reviews (5 needed) 0/15
- Recent reviews No reviews yet 0/5
Product Profile 10/20
- Detailed description 125 words 1/3
- Screenshots 1 screenshot 1/3
- Demo video Video added 2/2
- FAQ 3 items 1/2
- Feature list 3 items 0/2
- Pricing published Plan tiers published 3/3
- Pros & cons Pros & cons listed 1/1
- Integrations 0 integrations 0/2
- API available Yes 1/1
- Company details 0 of 3 details filled 0/1
Freshness 3/5
- Listing recently updated Updated 0 days ago 3/3
- Recent changelog entry No changelog entries 0/2
Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.
Built for
Use case
Marketing automation
Use case
Design & creative
Use case
AI & automation
Industry
SaaS & technology
Industry
Marketing & agencies
How Simplified compares
| Feature | Simplified | Sprout Social | ContentStudio | Metricool |
|---|---|---|---|---|
| Rating | 3.8 / 5 | 5.0 / 5 | 5.0 / 5 | 5.0 / 5 |
| Pricing | Paid Subscription | Paid Subscription | Paid Subscription | Free plan |
| Starting price | $79/mo | $199 | $ 19 | Free |
| Free plan | Included | Included | Included | Included |
| Free trial | No | Yes (30 days) | No | No |
| Platforms | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android, macOS, Windows | Web app, iOS (iPhone & iPad), Android | Web app, iOS (iPhone & iPad), Android |
| Best for | Small marketing teams, agencies producing creative and social posts, teams needing client approvals | Social media teams, marketing teams, SaaS and tech companies, enterprise social media managers, influencer marketing teams, customer care teams | Agencies, marketing teams, solo creators, multi-brand social media managers, teams that need client approvals, businesses automating content workflows | Marketing agencies, social media managers, SMB marketing teams, solo creators, multi-brand operators |
Simplified vs Sprout Social Simplified vs ContentStudio Simplified vs Metricool
Key features
Cross-network scheduler
Plan and publish posts across connected networks in one calendar, with queueing and scheduled dates.
Client approvals
Route drafts to a client or account owner for sign-off, with the approval trail kept alongside each post.
AI-assisted post creation
Draft captions and hashtags and make visuals with templates before adding posts to the publishing queue.
Key benefits
- Replace separate network calendars and scattered client feedback with a shared schedule and approval trail.
Pricing
Paid Subscription$79/mo
Starter
79 /mo
- 5 campaigns/mo; 100K AI words; 100 AI designs; 50 AI videos; 7 social accounts; 5 GB storage; 1 brand kit.
Pro
119 /mo
1188 billed annually
- 15 campaigns/mo; 3 seats; unlimited AI words/designs/videos; 15 social accounts; 20 GB storage; 3 brand kits; team collaboration. $99/mo billed annually.
Business
239 /mo
2388 billed annually
- 40 campaigns/mo; 7 seats; unlimited AI words/designs/videos; 30 social accounts; 100 GB storage; unlimited brand kits; bulk scheduling; external client approval; advanced campaign analytics. $199/mo billed annually.
Pros & Cons
Pros
- Combines AI-assisted captions and visuals, a shared calendar, and client approvals in one publishing workflow.
Cons
- Pro and Business cap connected social accounts at seven and fifteen respectively, so larger client rosters require plan or add-on checks.
Simplified alternatives
View all alternatives
Sprout Social
Best Social Media Scheduler
ContentStudio
AI social media management for agencies and teams
Paid Subscription$ 19
- Web app
- iOS (iPhone & iPad)
- Android
Great Social Media Management Tool
Metricool
Plan, publish, analyze, and reply from one social media dashboard.
Free plan
- Web app
- iOS (iPhone & iPad)
- Android
Best Social Media Publishing API
Blotato
Unified API + MCP to post, schedule, reply, and track analytics across 9+ social platforms.
Paid Subscription$29Free trial
- Web app
Brand24
AI social listening that tracks mentions across social media, news, blogs, videos, forums, podcasts and reviews…
Paid Subscription$249/moFree trial
- Web app
- iOS (iPhone & iPad)
- Android
Later
Social media scheduling, analytics and influencer marketing - plan and auto-publish across 8 networks with AI…
Paid Subscription$25/moFree trial
- Web app
- iOS (iPhone & iPad)
- Android
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Frequently asked questions
Does Simplified support client approval before posts publish?
Yes. Drafts can be routed to a client or account owner for sign-off before they go live, with the approval trail kept on the post. The scheduler also brings connected networks into one calendar.
What social networks can Simplified schedule to?
Its scheduler page names Instagram, TikTok, X, LinkedIn, Facebook and YouTube. Account limits depend on the plan; the current pricing cards list seven connected accounts for Pro and fifteen for Business.
What does Simplified cost, and is there a free plan?
The current official pricing page shows paid Pro and Business cards with a $1 seven-day trial. It is internally inconsistent: visible card prices differ from lower-page Starter marketing copy and embedded structured plan data. We have left exact tier prices and the starting price blank rather than present a misleading figure. Check the plan and billing terms in Simplified's checkout before subscribing.