HubSpot Review & Pricing (2026)

What is HubSpot?

CRM and marketing automation for growing businesses HubSpot unifies CRM, email marketing, landing pages, and automation so small teams can run inbound campaigns without a full MarTech stack.

Our verdict

HubSpot's free CRM lowers the barrier to structured sales pipelines, and its marketing hub scales as you grow.

Last updated June 11, 2026

Full review

HubSpot unifies CRM, email marketing, landing pages, and automation so small teams can run inbound campaigns without a full MarTech stack.

Who it's for

Best for

SMB sales and marketing teams

At a glance

Pricing	Free+Paid
Starting price	From $20/mo
Free plan	Yes
Free trial	No
Platforms	Web app
API	No
Company	HubSpot
Apps Insight Score	46/100

Why this app scored 46/100

Editorial Review 26/30

Product quality 9/10 9/10
Ease of use 4/5 4/5
Feature depth 4/5 4/5
Innovation 4/5 4/5
Value for money 3/3 3/3
Recommendation confidence 2/2 2/2

Trust & Verification 16/25

AppsInsight badge installed Badge verified 15/15
HTTPS website HTTPS 1/1
Business support email Missing 0/1
Privacy policy published Missing 0/2
Terms of service published Missing 0/1
Security certifications None listed 0/2
Knowledge base / help center Missing 0/2
Social profiles linked 0 profiles linked 0/1

Community 0/20

Verified reviews & rating 0 reviews (5 needed) 0/15
Recent reviews No reviews yet 0/5

Product Profile 3/20

Detailed description 21 words 0/3
Screenshots 0 screenshots 0/3
Demo video No demo video 0/2
FAQ 2 items 0/2
Feature list 0 items 0/2
Pricing published Starting price listed 2/3
Pros & cons Pros & cons listed 1/1
Integrations 0 integrations 0/2
API available No 0/1
Company details 1 of 3 details filled 0/1

Freshness 1/5

Listing recently updated Updated 86 days ago 1/3
Recent changelog entry No changelog entries 0/2

Editorial points are assigned by AppsInsight editors and cannot be purchased or influenced.

How HubSpot compares

Feature	HubSpot	Robynn	Ahrefs	Sprout Social
Rating	4.4 / 5	5.0 / 5	5.0 / 5	5.0 / 5
Pricing	Free+Paid	Free+Paid	Paid Subscription	Paid Subscription
Starting price	From $20/mo	Free	99	$199
Free plan	Included	Included	Included	Included
Free trial	No	No	Yes (7 days)	Yes (30 days)
Platforms	Web app	Web app	Web app	Web app, iOS (iPhone & iPad), Android, macOS, Windows
Best for	SMB sales and marketing teams	SaaS marketing teams, marketing agencies, growth teams, ABM teams, founders managing website conversion	SEO teams, content marketers, marketing agencies, SaaS companies, enterprise marketing teams, link builders, brand and competitive intelligence teams	Social media teams, marketing teams, SaaS and tech companies, enterprise social media managers, influencer marketing teams, customer care teams