Product Design
Product design for professional apps in complex domains.

McKnight Media is a niche product design agency based in Zagreb, Croatia, specializing in professional apps for complex domains. It works as a small, agile team and says its development experience lets it design with technical trade-offs in mind.
Its published projects include Hypefy, an influencer marketing application for tracking and managing campaigns, and an OEM Dashboard, an engineering tool for visualizing data collected from connected vehicles. The agency emphasizes user research before design work.
Its site publishes testimonials from Marko Sustic, CEO and Co-Founder of SwipeSpec, and Bruno Lorenzelli, CEO and Founder of Scalata, both praising its research-driven approach. The details above come from the company’s own website and are not independently checked.
Zagreb, Croatia, according to its website.
Product design for professional apps in complex domains, with user research before design work.
McKnight Media is a niche product design agency based in Zagreb, Croatia, specializing in professional apps for complex domains. It works as a small, agile team and says its development experience lets it design with technical trade-offs in mind.
Its published projects include Hypefy, an influencer marketing application for tracking and managing campaigns, and an OEM Dashboard, an engineering tool for visualizing data collected from connected vehicles. The agency emphasizes user research before design work.
Its site publishes testimonials from Marko Sustic, CEO and Co-Founder of SwipeSpec, and Bruno Lorenzelli, CEO and Founder of Scalata, both praising its research-driven approach. The details above come from the company’s own website and are not independently checked.
Zagreb, Croatia, according to its website.
Product design for professional apps in complex domains, with user research before design work.
Hypefy, an influencer marketing application, and an OEM Dashboard for visualizing connected-vehicle data.
It cites specialization in complex domains, reliability, development-savvy design, speed, and resourcefulness from minimal input.
Published testimonials come from the CEOs of SwipeSpec and Scalata, highlighting its research-driven approach.
Product design for professional apps in complex domains.
User research and interviews before design work to validate assumptions.
UX design informed by development experience and technical trade-offs.
AppsInsight editorial review. McKnight Media is a fit for teams needing specialist product design in complex technical domains rather than a large development house. Strengths: a clear niche (complex-domain product design), published project examples (Hypefy, OEM Dashboard), named CEO testimonials (SwipeSpec, Scalata) and a stated user-research-first process. Limits: it publishes no address details beyond Zagreb, no email or phone, no founding year and no leadership names on its site, and AppsInsight has no verified client reviews for it yet. We will add a score once verified reviews exist.
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