Cloud Technologies S.A. is a Polish DataTech company founded in 2011 and based in Warsaw. It operates on the global data market and specializes in collecting, analyzing, and monetizing large‑scale data about internet users from over 200 markets. The company is listed on the Warsaw Stock Exchange (GPW) Main Market and works with brands and partners worldwide. Its main goal is to turn anonymous online data into useful insights and segments that improve digital advertising and business analytics, while staying compliant with GDPR.

Cloud Technologies has built its own Data Management Platform (DMP), known under the OnAudience.com brand, to process raw signals such as cookies, mobile IDs, and other digital identifiers. Using machine learning, it combines these signals into user profiles that include demographics, interests, and purchase intentions. These profiles are then used in online campaigns, AI tools, and analytics solutions to improve targeting and performance. With a database of over 50 billion profiles and about 5 billion users, Cloud Technologies is one of the world’s larger independent data providers.

Key Services Offered by Cloud Technologies

• Data Management Platform (DMP) for collecting and processing online user data, helping clients build rich audiences and understand user behavior.
• Data for programmatic advertising and real‑time bidding, enabling precise targeting and higher ROI in display, video, and mobile campaigns.
• Big data analytics and data consulting services that turn raw data into reports, insights, and strategies for marketers and businesses.
• Audience segments and data monetization solutions under brands like OnAudience.com, allowing publishers and partners to earn from their data.
• Email and mobile marketing technologies integrated with data, supporting better personalization and engagement across channels.

FAQs

What does Cloud Technologies do?

Cloud Technologies collects and analyzes anonymous data about internet users from many markets and turns it into audience segments and insights. Companies use this data to run better online ads and improve business decisions.

Where is Cloud Technologies based?

The company is based in Warsaw, Poland, with its head office at addresses in central Warsaw listed in stock and company registries. It operates globally through its platforms and data partnerships.

Is Cloud Technologies a public company?

Yes, Cloud Technologies S.A. is listed on the Warsaw Stock Exchange (GPW) Main Market. It reports financials such as revenue and net income as a public company.

How does Cloud Technologies get its data?

The company gathers raw data from websites, apps, and other digital sources using various IDs such as cookies and mobile identifiers. Machine learning then groups these signals into consistent, anonymized user profiles.

Is the data GDPR‑compliant?

Cloud Technologies states that its products and services are GDPR‑compliant and that this has been confirmed by an external global consulting firm. The data is anonymized and used for analytics and advertising, not to identify individual people.

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